I was born at home in Peckham, South London.

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I've loved clothes for as long as I can remember. Even in primary school I would ask my mum to alter my school trousers so they would fit just right.

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After leaving school I studied bespoke tailoring at Newham College, and shortly after had an apprenticeship near Brick Lane learning the craft properly.

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When that firm closed and my apprenticeship was abruptly cut short, I walked the length of Savile Row knocking on every door. Every tailor said no. One of them looked me up and down — I was wearing an ill-fitting suit at the time — and gave a small smirk. Something about that moment stuck with me.

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I eventually had to step away from the industry to make ends meet and started a cleaning business, working in high-end homes and some of London's most prestigious properties. But I never stopped tailoring for myself and others, and I never stopped thinking about how clothes affect the way men feel and perform.

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Starting a family and building a business from scratch is exhausting in ways that are hard to explain. Every decision costs something. After a while I noticed I was caring less about the things I'd always cared about — including how I dressed. I didn't have a name for it at the time. I later learned it was called decision fatigue, and it was affecting every area of my life.

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What pulled me out of it wasn't anything dramatic. It was organising my life — a big part of which was my wardrobe. Stripping it back to only what worked. Removing the thinking entirely.

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Around the same time I was having conversations with my cleaning clients — many of whom were very successful businessmen — about how they dressed. What I kept hearing, underneath all the different questions, was the same thing I'd experienced. No time to shop. Too many options. No system. A wardrobe full of clothes and nothing to wear.

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That became the foundation of the 3C Wardrobe. Not a fashion system — a functional one. Clean. Classic. Consistent. Built for men who have better things to think about — but who still happen to look exactly right, every single time.